As a creative partner to Cub Foods, I brought the brand to life across every touchpoint — from the scroll to the store aisle. I developed paid and organic social content tailored to each platform, balancing brand consistency with the kind of native feel that actually stops a thumb mid-scroll.

At the heart of the work was a high-volume email program: 100+ custom campaigns delivered to 500,000+ subscribers, spanning product launches, CPG partnerships, e-commerce pushes, and seasonal moments. Each one built in close collaboration with project managers, copywriters, and fellow designers to make sure the creative and the message always showed up as one.

Beyond the inbox, I designed in-store digital signage, e-commerce promotional ads, seasonal magazine layouts, landing page imagery, and banner ads running across grocery platforms and Google — keeping the Cub brand sharp, cohesive, and conversion-ready wherever shoppers showed up.