Project Type: Spec / Self-Initiated

There's no shortage of non-alcoholic wine out there. There's a shortage of brands that make you actually want to drink it.

A self-directed exploration in art direction, visual identity, and lifestyle marketing, Sunday is built for the people who want the ritual without the regret — no hangovers, no Sunday scaries, no compromises. Just four flavors crafted to fit whatever the moment calls for, whether that's a celebration, a wind-down, or a Tuesday that earned it.

The brand leans into bold, energetic visuals and a feel-good attitude that doesn't take itself too seriously — because living in the moment shouldn't come with fine print.